2009, China's beverage industry trends and forecasts
With the beverage industry, beverage and diversified product structure, regional structure, are continuously optimized, has been formed Carbonated beverages , Juice Fruit drinks, tea and bottled water-based beverage production structure, although the contracted international market demand, domestic market demand is relatively rigid, has a sizable group of consumers, demand continues to expand, the expansion of the enterprise market to create favorable conditions, the Chinese beverage industry in 2009, has a relatively relaxed in the domestic market and policy environment.
1, falling exports will continue 2008 Financial Crisis has produced a huge global real economy, the impact of world economic growth is slowing down, and gradually increase the downside risks in 2009, prospects remain uncertain. International Soft drinks Greater fluctuations in market demand, more competition, China's beverage manufacturing industry will face more tough international market.
China Beverages Structure of exports of goods mainly from the variety juice, accounting for 88% of all exports, a year total to 1.233 billion US dollars, the export of soft drinks expected in 2009 will continue the second half of 2008 and the first six months since the downward trend in exports, presented throughout the year "after the former Alice Low," the trend, the beverage basic maintenance of the total merchandise exports last year's level or slightly increased, but exports and export prices fall sharply than the previous year.
2, the industry to maintain high growth rate International financial crisis has caused difficulties in China's beverage industry is partial, in the country to encourage exports, to relax credit, stimulate domestic demand, encourage consumption of rural policy, the domestic consumer market to look forward, demand will continue to moderate amplification, as the beverage industry experienced rapid growth for 26 years, soft drink industry in 2009 the output value, the output growth rate will remain high, the output value growth remains at 25% of all soft drinks to maintain over 18% of production growth, reaching 75 million tons.
3, the market increasingly competitive International financial crisis, along with the continued downturn in the international market demand, the Chinese beverage market, a single show, to attract investment in various multinational companies, have expanded production capacity in the domestic race. In particular, the two drinks giants in the world Coca-Cola And Pepsi have been very active in China and the second-tier cities in the western region to increase investment, view them as a safe haven through the financial crisis.
Pepsi-Cola announced last November the next four years, investing one billion U.S. dollars in China, the Coca-Cola not to be outdone, announced in March this year, two billion U.S. dollars investment in the next three years, Coca-Cola is located in Jiangxi, Xinjiang plant put into operation one after another, and now in a big way and COFCO Cooperation, investment Hohhot, Inner Mongolia 132 million bottling plant, which is Coca-Cola in China 39 bottling plants; Pepsi in Chongqing's "green" factory put into use, in the Nanchang plant have been completed recently, Pepsi announced a American Museum of Shanghai World Expo partner, followed by massive release of its first China-developed herb with localized features Drinks --- Herbal Life. At this point, "two music" competition in the investment field, snatching the taste of the domestic market has become increasingly concentrated. (Author: China Light Industry Information Center, MA real)
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